This unique confectionery and tea brand embodies the spirit of companionship and adventure within a Victorian-inspired world. Through rich storytelling and lively characters, ‘Roy & Joy’ invites customers on a delightful journey of flavor and imagination.

The challenge was to craft a distinctive and compelling brand narrative, one that resonates deeply with customers, captures their imagination, and is easily adaptable for future products while maintaining a cohesive and engaging story.

At the heart of the brand is our charming trio - Roy, Joy, and the "&" that connects them. We created a strong visual identity that reflects their story, stands out on crowded shelves, and feels special. The packaging design incorporates Victorian-style elements to bring their world to life. Each product, from teas to confections, offers a glimpse into their colorful world through both interior and exterior design, enhancing the overall experience and making it more enjoyable and memorable.