Aysel Fruit Vodka

Each package is an invitation to experience new taste.

Aysel Fruit Vodka

Client: Mancho Group
Date: January 2014
Service: Packaging
Category: Alcoholic Beverage

The brief of this project was short and clean – develop a packaging for fruit vodka.
Th process started with experiments on brand name calligraphy and applied stylized ethereal
writing. Then we let the “perfume” design style lead the process. At last, the fruit color palette
coding helped to designate particular varieties. At last we came up with mat paper wrapping to
outline the bottle silhouette thus provoking consumer interest.
Successful launch of the brand made a way for its establishment on the market.